Grabhub
2022 Spring
Syracuse, NY
The project addresses the overwhelming amount of material transactions that facilitate and perpetuate the overstimulation of the urban experience. This was due to the absence of a programmatic and infrastructure-based central commercial system (specifically grocery stores) that anchors the city's activity in Downtown Syracuse and its Connective bus Corridor. The project uses the vending machine as a metaphor for the statelessness and ubiquity of transactional experiences, putting materialism and our culture of blasé consumerism on display as a mass spectacle.
The proposal takes the conventional linear supply chain and the enfilade of logistic spaces (unloading, back of house, floor space, storefront window display) and collapses them into a series of planar moments. Like the vending machine, the window display, the inventory behind, the transaction interface, and the projected social bubble all exist within a thin slither of space while arousing the context. Each programmatic element takes on multiple agendas: socializing while shopping, eating while performing, exhibiting while browsing, which all are supported by the systematic loop with the public resources.
Collaborate with Nicholas Chung